Stumbled on this post titled Burger King Christianity:

First, while I’m sure many people reading this understand what I mean when I say “attractional” church, but many might not, so briefly…
Attractional church is that model where we see the work of church and of evangelism as getting people to come. If we tink enough with the seats, if the music is rocking enough, if the kids program high energy enough, if the parking is plentiful and the coffee sweet, non-Christians will magically develop a desire to come to church. And when they come, Pastor can take a whack at ’em.
For better or for worse… no, scratch that… for worse, this has become the dominant model in American evangelicalism.

Second- what’s wrong with it? If it gets people to church, why should we not do anything possible, short of something immoral or illegal to get people there?

Because the goal is not to pack a room, and it’s not the Pastor’s job to get your friends saved. And shame on any pastor whose model allows people to think it is.

This is the phrase that has been going through my head recently: What you win them with, you win them to. The problem with the attractional model is this: We bring people in on the basis of consumeristic impulses and when they fail to make the transition from church consumer to servant of all, we scratch our heads and wonder what’s wrong with them.

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