I’ve been sick since Friday with a variety symptoms running the gamut from fever and nausea to chills and a low midichlorian count . Now on the road to recovery, I’ve just recently been able to catch up on my blog reading a bit. Below is an excerpt from a post at Christ and Pop Culture titled Wearing Our Faith. As an aside, I found out about the aforementioned post at Jolly Blogger. Good stuff there.

  • First, we should note that the primary purpose of brands and labels is to promote, while the goal of the Great Commission is to share the good news. We are called to share a deep, honest, and often times offensive truth in the Gospel. This kind of content is in stark contrast to the methods of conveying ideas found in advertisements, which are shallow, deceptive, and ear-tickling. Remember, we are not trying to dupe customers into buying our product over other products. Since the main purpose behind branding and labels is to promote, and we are not called to promote Christianity, on this point, at least, we should question the rightness of Christian branding.
  • Not only is “promoting” Christianity theologically problematic (at best), it is ineffective. When choosing a candidate, brand, or sports team, popularity is persuasive. But if you are trying to persuade people that they are morally depraved and need a savior, the amount of people who attest to this belief is not very relevant. The reason is that for most individuals, choosing a brand, sports team, or candidate is more a subjective matter of taste and preference than an objective seeking of truth and goodness. If a band appeals to the tastes of most people, than it is reasonable to assume that other people will enjoy the band, but it does not follow that if most people are Christians then Christianity is true. Thus, a shirt with a cross or scripture on it is not likely to influence someone to become a believer, while a shirt with a band name on it is likely to encourage people to listen to that band.
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One thought on “On marketing the Great Commision

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